Every business generates raw data. It flows into your organisation as lead information, client data, website traffic and more. It’s the first place you look to when analyzing your effectiveness and considering where to focus or expand your sales and marketing efforts.
The success of these efforts depends on the completeness, accuracy and usefulness of your data. Conservative estimates estimate that 30% of company data becomes outdated every year, but for B2B businesses this can be as high as 70%.
Real Estate is a relationship business and Agents who understand this use a CRM tool and are typically the top earners.
They know that a CRM will;
Help them make more money
Automate their marketing for consistency
Get more referrals
Top agents say that Referral and Repeat business contribute up to 39% of their earnings so it is proven that using a CRM will help you nurture and retain relationships way beyond a single transaction sales approach.
In 2015, we started working with the leadership team at Chas Everitt to create a purpose-built CRM for the Real Estate Industry. The result was MYCE, which stands for My Customer Engagement. MYCE is all about enabling Agents to grow their database and turn a contact into a relationship, nurture those relationships on an ongoing basis to retain the customer so that you can increase your chance of getting repeat and referral business.
With technology being introduced to us daily we sometimes sit back and wait for the next disrupter that will potentially put Real Estate Agents out of a job. Well if that were the truth then why do the NAR’s stats show that 87% of buyers purchased their house using an Agent, showing an increase from 69% in 2001.
Technology is not changing how customer relationships work it is simply making it easier to do more business.
CRM’s are used to track communication with past and current customers and record your follow- ups so that you are in constant communication, then, when the opportunity arises to do business, you are already top of mind. That being said, let’s look at what this really looks like in real life.
Let’s use an example of two suburbs with 10000 homeowners
It would take an agent over a year, doing 25 calls a day, to contact each homeowner once.
This is not a sustainable way to build relationships and therefore using MYCE is essential to sustaining repeat and referral business in Real Estate.
To see the article in the Enterprise Africa Magazine. Click here
We are fortunate to be in a position where we have proven over and over again that Social Media can offer a huge number of benefits for consumer facing brands. We believe that 2016 will be the year where brands move away from using Social platforms independently from the rest of their marketing strategies. It is not uncommon to see a disconnect between above the line advertising, website content and social platforms, which leaves the consumer with a fuzzy message.
Dracore is an approved reseller partner for Wireless Social, a global technology company in South Africa. Wireless Social provides those key individuals within your business with real-time insight around first and repeat visitor data at a granular level. Unearthing demographic, technology and location behaviour across single or multiple sites anytime, anywhere.
As an estate agent you may have started your career with visions of clients banging on your door, desperate to buy a house from you. Sadly, many estate agents who are new to the industry don’t last longer than three years simply because they cannot make enough sales. They may be working very hard at prospecting for new clients, but frequently their efforts cost more than they are making. So what does it take to succeed? You have to build better relationships with clients you already have.