Lead Generation

lead generation

Dracore’s opt-in Lead Generation Model places our clients in an ideal situation to move away from old school lead generation campaigns that are expensive and often result in very low returns to targeted campaigns with high response rate and a very valuable opt-in database for our clients to continue engaging with their customers/clients.

Get in touch with us if you want qualified leads for your business today.

Market Analysis

There may be nothing more important than choosing the correct market. No amount of work or luck will help you if you don’t have a willing and able market. If there is not a sustainable market for your products and services all year round you could be wasting your time.

To confidently build a sustainable business around a market you must determine whether;
To determine if the market is large enough look for;
To determine if the market is magnetisable look for,
Traffic

To generate opt-in leads, you need to ensure you are directing targeted traffic to your lead magnets. To drive traffic to your lead magnets you need to include various types of traffic generators such as;

1. PPC
2. Organic Search
3. Social Media
4. Email Marketing
5. Video Marketing
Website/Landing Page

You need to use a mobile responsive landing page/website where your traffic can capture their contact details where you can convert cold traffic into leads.
Lead Magnets

A lead magnet is an irrestible offer that gives a very specific piece of value to a prospect in exchange for their contact information. The goal of a lead magnet is to maximise the number of targeted leads you are getting for an offer. You simply need to solve a specific problem with a specific solution for a specific segment of your market.

Email Marketing and Autoresponders

I don’t know how to explain it, but there’s an eery sense of power and accomplishment that comes from beng able to write an email, click “Send” and watch the sales pour in. Ordinary people don’t do that sort of thing,…. But who wants to be ordinary? Ryan Deiss – Co-Founder & CEO of DigitalMarketer.com.

Autoresponders can be used as a Thank you Page where you introduce yourself to the prospect and thank them for opting in and inform them of the next steps going forward.
Remarketing

he goal of Remarketing is to have frequent, strategic communication with your buyers and prospects that cause them to buy again and again. Because you have received their contact information, you have the ability to continue marketing. Email marketing, content marketing and social media are tactics used to maintain communications with customers to increase transaction frequency.

How are you ensuring you can reach your customers again and again? When was the last time you contacted your customers with something other than an offer?

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